Brandon Muramatsu

muraPOI: January 23, 2012

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  • Lessons for Kickstarter creators from the worst project I ever funded on Kickstarter: Matt Haughey writes a cautionary tale for Kickstarter founders and investors. The comments are also revealing.

    It’s all about setting expectations and managing communications. If you want everyone to have a good experience, be clear about where you’re at in the process and communicate often.

    I recently funded a Kickstarter campaign for work–I know that I’m taking a bit of a risk. The project was looking for final funding to go into full scale production. That seems to me to be a great place to enter the process. It’s not a 100% guarantee, but it’s late enough stage that things are likely to work out.

    • If you “show prototypes, backers will assume you have worked all the bugs out first.”
    • “When things start to go wrong, it doesn’t help to discount the comments or question the motivation of backers giving critical feedback.” and “When confronted with a large amount of criticism, acknowledge the flaws and don’t patronize your backers or question their motivations.”

    (O’Reilly Radar, http://radar.oreilly.com/2012/01/four-short-links-17-january-20-1.html)

  • Fragmentation Is Not The End of Android: Charlie Kindel talks about Android fragmentation. Just a few days ago I was talking about this with someone. I personally think this is a problem–the carrier customization, decisions on which hardware gets what OS and when, and so on really makes for a crazy experience for moderately tech-savvy folks and developers. But the author presents some interesting arguments, the commenters also.

    (O’Reilly Radar, Four short links: 19 January 2012)

  • How Kodak Squandered Every Single Digital Opportunity It Had: Peter Pachal writes about Kodak’s three major missed opportunities…digital cameras, photo sharing and photo viewing.

    In many way’s its the current challenge that many industries are facing: shifting technology and business models while cannibalizing existing products, sales and profits. Music, publishing, movies, bookstores, and so on. Evolve or die.

    (Twitter, @alan_wolf, January 21, 2012)

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