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Facebook Ads aren’t so smart…

…though I’m not sure I want them to be smarter.

Sometimes for amusement, I close the ads just to see what comes up. Mostly I mark them all as irrelevant, since I’m not really interested in anything Facebook might recommend as an ad.

I just read a post by my friend Tom–and managed to get 10 ads for cell phones with rate plans local to my current location. Except I’m just visiting here, I don’t live here, I don’t need a cell phone paid for in a different currency. Facebook *should* know that I’m not accessing my account from my “regular” location, and shouldn’t be showing me ads for something completely irrelevant just because I happen to be here.

But then I guess it could be worse…there could be more ads for the scam Farmville.

March 23, 2010/by Brandon Muramatsu

About

Brandon Muramatsu builds connections at the intersection of learning, technology, innovation and scale. His work focuses on online and digital learning to improve teaching and learning with a focus on open education. He has been involved in the development of learning technologies and education technologies, curriculum and course development, open education / open educational resources and educational digital libraries over the last 25+ years. His work has a focus on engineering and STEM education, both nationally and internationally, and at all education levels.

Brandon Muramatsu leads the design and implementation of local, national and international strategic education initiatives at MIT for MIT Open Learning, and he consults on open education and educational innovation and technology.