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Globally Aware…sort of…

September 24th, 2009 by Brandon Muramatsu Leave a comment Go to comments

The Greeting

I’ve been a professional member of the American Society of Mechanical Engineers (ASME) since 1995. Recently I got an email update from the management division that opens up with…

Dear Colleagues,

As summer comes to a close and the Labor Day holiday behind us, the start of fall and football beckons us. I hope that each of you took time during the summer months to rest and recharge those batteries as we head into the start of a new academic year. It amazes me each year how quickly summer comes and goes.

Source: Withheld

and continues a bit further with…

launching the Global Engineering Management Conference is the greatest initiative the Management Division has taken on in the past decade.

Source: Withheld

Can any of you recognize the disconnect there?

The Disconnect…U.S.-centric

ASME has a…

membership of more than 127,000 mechanical engineers and allied professionals from around the world.

Source: ASME. (2008). ASME At a Glance. Retrieved September 18, 2009 from ASME website: http://files.asme.org/asmeorg/About/13917.pdf

Admittedly most of them are in the United States, and are probably in the northern hemisphere. But, there are enough of them out there that…

summer [has not] come to a close and the , [nor are] fall and football [beckoning them]. [And so on.]

I’ve learned, that in a global society, we can’t just refer to summer and fall, morning or afternoon, nor expect people around the world to understand that we mean American-style football.

I find this all quite amusing for a group that’s undertaken a “Global” Engineering Management activity. These are some of the sensitivities I would expect all global engineering managers to understand and be aware of…oh, well.

Can you spot the irony?
Photo Credit: ian_crowther

Can you spot the irony?

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