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Video Bumpers

As part of our SpokenMedia project, I’ve been looking at quite a bit of online lecture video.

I need to make a request.

Please, please stop putting 5 second or longer bumpers at the start of online videos.

Really, 5 seconds is way too long to make me wait for a video. I’m ok with you putting some branding information at the start of the video, but anything beyond 2 seconds is just dead time. I am going to stop paying attention to your brand in that time period. You’ve gone from making me aware of your brand to ignoring it.

(The same can be said of the 20-30 second commercials at the start of a Hulu video. Really, I tune out completely. You’re not doing anyone any favors.)

September 25, 2009/by Brandon Muramatsu

About

Brandon Muramatsu builds connections at the intersection of learning, technology, innovation and scale. His work focuses on online and digital learning to improve teaching and learning with a focus on open education. He has been involved in the development of learning technologies and education technologies, curriculum and course development, open education / open educational resources and educational digital libraries over the last 25+ years. His work has a focus on engineering and STEM education, both nationally and internationally, and at all education levels.

Brandon Muramatsu leads the design and implementation of local, national and international strategic education initiatives at MIT for MIT Open Learning, and he consults on open education and educational innovation and technology.