muraPOI: Week of July 30, 2012

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  • No, you don’t need a real-time data dashboard*: Good advice by Mike Greenfield, which I’ll recast as have a reason for displaying stats. And the corollary, if you can’t get stats at all then that’s a problem because you can’t ask a question even if you wanted to. <- This is the problem I face, often.

    But the key distinction…is if you’re looking at stats now because you’re curious and impatient, or because those stats will actually drive business decisions.

    I’m afraid that in most cases, real-time stats are being used by people who aren’t iterating as quickly as growth hackers. The “need” for stats is driven more by curiosity and impatience than by decision-making.

    (via StartupDigest, July 27, 2012)

  • Why do starutps do this?: Owen Winkler writes: “Provide the easiest link possible directly to your product.” Everywhere. The other thing I took away from this for all the websites I’ve been making over the last couple years, make sure each page describes the “product” in some way shape or form for people coming to the site from search engines.

    (via StartupDigest, July 27, 2012)

  • But You Did Not Persuade Me: Jeff Atwood writes about persuasion.
    • So how do we persuade? Primarily, I think, when we lead by example.
    • Nobody ever changed anything by remaining quiet, idly standing by, or blending into the faceless, voiceless masses. If you ever want to effect change, in your work, in your life, you must learn to persuade others.

    (via StartupDigest, July 27, 2012)

  • Amazon’s recommendation secret: We all know about their recommendations, I found it interesting in this article by JP Mangalindan is that they hand curate email recommendations (which I’ve opted out of) and use a “survival-of-the-fittest-type revenue and mail metric to prioritize the Amazon email ecosystem.”

    (via CNN Homepage, July 29, 2012 )

And now for something completely different…