Rocket Science » Videos http://www.mura.org ...waiting for the next rocket scientist. -- by Brandon Muramatsu Sun, 05 Sep 2010 14:30:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ Video Bumpers http://www.mura.org/2009/09/video-bumpers/ http://www.mura.org/2009/09/video-bumpers/#comments Fri, 25 Sep 2009 18:23:43 +0000 Brandon Muramatsu http://www.mura.org/?p=2441 As part of our SpokenMedia project, I’ve been looking at quite a bit of online lecture video.

I need to make a request.

Please, please stop putting 5 second or longer bumpers at the start of online videos.

Really, 5 seconds is way too long to make me wait for a video. I’m ok with you putting some branding information at the start of the video, but anything beyond 2 seconds is just dead time. I am going to stop paying attention to your brand in that time period. You’ve gone from making me aware of your brand to ignoring it.

(The same can be said of the 20-30 second commercials at the start of a Hulu video. Really, I tune out completely. You’re not doing anyone any favors.)

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